Titanium

Tecate® Launches a New Product

This story, as all others by me, Victor Valenzuela, is brought to you by Tecate®. Tecate® Beer: We Are Bold!

I cannot tell you how much of a genius Senor Greg,is! Right after Hsnk and I met S.A.V.I.O.R. he met with the board of Tecate® in Mexico and challenged them to make a new beer that we would market!

I was able to join the executives of Tecate® in Mexico right after our Boat Party, and it was an amazing experience. We tasted the new beer, about to be released, and they asked my opinion!

While I drank they shared some of the advance copy they had come up with.

Tecate® Titanium is said to have a distinct flavor and aroma that is the result of “an obsessive and tireless brewing process that results in higher alcohol content and refreshing drinkability”.
Tecate Titanium delivers a bold, yet refreshing taste that packs a punch.

The main slogan they had come up with was “Titanium is bold, but it’s also highly refreshing.” I finished my second beer, really thinking about it, and the word that kept coming up was carácter, or character in English. One of the vice presidents smiled, and said, “Si, sabor con carácter- Flavor with character.”

Then it hit me, and I jumped on my chair and said, “Titanium- One more degree of character- un grado mas de carácter!” They loved it!

I got to tour the facility, and was encouraged to bring the rest of S.A.V.I.O.R. down soon. We will be making a new commercial soon, and I cannot wait!

Picture of the beer from Tecate®

Titanium is an actual upcoming product from Tecate®